Johannesburg’s Strategy for 2013

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In an effort to promote tourism investment opportunities in Johannesburg, MMC Ruby Mathang has led a delegation to Berlin where the City of Gold participated in the 16th International Hotel Investment Forum.

The city of Johannesburg’s leadership has committed to offer a favourable climate for investors, creating opportunities and offering incentives that will make the city an attractive destination for them.

Following on from the International Hotel Investment Forum, the Joburg Tourism team participated in the annual ITB, one of the world’s leading travel trade shows, which took place in Berlin from 7 – 9 March.

Joburg Tourism’s participation in international trade shows forms part of its strategy to maintain and increase Johannesburg’s market share in both the business and leisure travel arenas.

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