The Indaba begins this Saturday at Durban’s International Convention Centre with around 10 000 hospitality industry professionals, government officials and media for the four – day trade show.
Yesterday the ICC precinct was a hive of activity with dozens of workers building the 1300 exhibition stands.
Indaba is hosted by South African Tourism to showcase tourism destinations, products and services to international “buyers”. Indaba banners have gone up on street lights and specially-dressed tourism “welcome ambassadors” were being prepared for the event. Durban Tourism said major hotels were almost booked out because of the major event.
The agency estimated that Indaba would have an economic impact of R200-million for the city this year.
“Durban’s expertise and capacity to handle successful events and campaigns enables us to create the most memorable of experiences for the Indaba delegates,” said Phillip Sithole, head of Durban Tourism.
Durban Tourism would also locally launch its National Geographic documentary tonight at the Playhouse, which is part of its international marketing campaign with Cape Town.
South African Tourism boss, Thulani Nzima, said the country’s rich heritage and culture was this year’s theme for the Indaba. “We have placed a major emphasis on our heritage and culture, and its important tourism role at Indaba this year. Having the support of top fashion designers in promoting our world heritage sites through their incredible work is a major boost and a wonderful creative addition to the show,” he stated.